Episode 16 looks at the destructive effect of ambiguity on effective messaging around two major aspects of policy – Brexit and Covid19. Also available on principle podcast services for subscription/download – quick links at end of post.
Month: September 2020
Was Government messaging wrong, or just rubbish?
It is reasonable to presume that Brandon Lewis’s response to the ‘Urgent Question’ from Sir Bob Neill in the House of Commons was pre-prepared. It used a very specific phraseology, and an example of something done before was even on hand. It may not be a good example, but it was there and hardly an off-the-cuff recollection.
A planted question is a common means for governments to gain an opportunity to make a pre-prepared response. It is hard to believe this particular government would cue-up Sir Bob, viewed as an arch pro-EU lawyer, to ask a question on the EU. That the minister’s response was on hand does, however, raise a number of questions, not least “why”?
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